Google AdSense:
Google uses its highly sophisticated search
engine algorithm to check your content and picks out the most popular keywords.
This is the same process of Googlebot crawling your site for indexing in the
search engine database. Hence the ads displayed
will be the highest bid from the advertisers for those keywords in Google
AdWords as well as will be merged into your site’s content.Google, being the undisputed leader in search engines from
then until now, is placing a high importance on the quality and relevancy of
its search engines. Most especially now that the company is public property. In
order to keep the shareholders and users of its engines happy, the quality of
the returned results are given extreme importance. For this same reason, doing
the wrong things in the Adsense and other forms of advertisements, whether
intentionally or unintentionally, will result in a severe penalty, may get you
banned and even have your account terminated. Nothing like a good action taken
to keep wrongdoers from doing the same things over again.So for those who are
thinking of getting a career in Adsense, do not just think of the strategies
you will be using to generate more earnings. Consider some things first before
you actually get involved.
1.Hidden texts:
Filling your
advertisement page with texts to small to read, has the same color as the
background and using css for the sole purpose of loading them with rich
keywords content and copy will earn you a penalty award that is given to those
who are hiding links.
2.Page cloaking :
There
is a common practice of using browser or bot sniffers to serve the bots of a
different page other than the page your visitors will see. Loading a page with
a bot that a human user will never see is a definite no-no. This is tricking
them to click on something that you want but they may not want to go to.
3.Multiple
submissions :
Submitting multiple copies
of your domain and pages is another thing to stay away from. For example,
trying to submit a URL of an Adsense as two separate URL’s is the same as
inviting trouble and even termination. Likewise, this is a reason to avoid auto
submitters for those who are receiving submissions. Better check first if your
domain is submitted already and a certain search engine before you try to
submit to it again. If you see it there, then move on. No point contemplating whether
to try and submit there again.
4.Link farms :
Be wary of who
and what are you linking your Adsense to. The search engines know that you
cannot control your links in. But you can certainly control what you link to.
Link farming has always been a rotten apple in the eyes of search engines,
especially Google. That is reason enough to try and avoid them. Having a link
higher than 100 on a single page will classify you as a link farm so try and
not to make them higher than that.
5.Page rank for sale
:
If you have been online for quite some time, you will notice that there
are some sites selling their PR links or trading them with other sites. If you
are doing this, expect a ban anytime in the future. It is okay to sell ads or
gain the link. But doing it on direct advertisement of your page rank is a way
to get on search engines bad side.
6.Doorways :
This is similar to cloaking pages. The common practice of a page loaded
with choice keyword ads aimed at redirecting visitors to another
“user-friendly” page is a big issue among search engines. There are many seo
firms offering this kind of services. Now that you know what they actually are,
try to avoid them at all costs.
7.Multiple domains
having the same content :
In
case you are not aware of it, search engines look at domains IP’s, registry
dates and many others. Having multiple domains having the same exact content is
not something you can hide from them. The same goes with content multiplied
many times on separate pages, sub domains and forwarding multiple domains to
the same content. Many of the above techniques apply to most search engines and
is not entirely for Google only. By having a mind set that you are building
your Adsense together with your pages for the human users and not for bots, you
can be assured of the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and
getting your Adsense and site account terminated altogether.
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