Google AdSense:
Google uses its highly sophisticated search
engine algorithm to check your content and picks out the most popular keywords.
This is the same process of Googlebot crawling your site for indexing in the
search engine database. Hence the ads displayed
will be the highest bid from the advertisers for those keywords in Google
AdWords as well as will be merged into your site’s content.Right away after
implementing AdSense in your site, you may notice the ads are displayed
randomly and not most relevant to your site content. The reason here is Google
need some time to crawl your site content and identify the keywords. Once the
keywords are identified from your site content, AdSense delivers relevant text
and image ads that are precisely targeted to your site and your site content.
So if your content was all about movies and the terms “cinema”, “movie
training” and “movie theater” were used frequently within the site content,
Google would determine your site was about movies and would populate your site
with movie related ads. The AdSense for Content code dynamically loads a
JavaScript file from a Google server located nearer to the visitor’s
geographical location. So Google AdSense ads are not only related to your
content but also displayed in the native language of your visitors regardless
of your content’s language. For example the person visits your site from China
will see the Google ads in Chinese even though your content is in English. The ads in Chinese will be loaded dynamically
from the nearest server location, which is Hong Kong in this case.And when you
add a Google search box to your site, Google exactly uses the same Google
search mechanism and delivers relevant targeted text ads on Google search
results pages generated for your visitors’ search request.If you want to
influence what adverts are displayed, you must have content that uses keywords
and synonyms. Do not put too many random keywords into your content that form
no sentence structure or make the content unreadable. If your content is about
movies, you will not have to worry about keywords related to movies; the content
will contain them naturally.
Dynamic Your Content, Dynamic AdSense Ads:
Google AdSense uses technology that goes beyond just a keyword matching.
Google grasps your content and automatically deliver ads relevant to your web
pages. Even your site has millions of pages, it does not matter for Google to
show appropriate ads in every pages of your site. When your content changes
dynamically, typically in case of Blogs, Google understand your content and
display relevant ads to match your content.
What is AdSense bot or Crawler?
A crawler or bot or spider is a piece of
software code used to find and index the content of web pages. Google uses
separate bots for desktop search, mobile search and AdSense for content. The
AdSense bot scans the publisher’s website and serve appropriate ads relevant to
content. Here are some useful information about AdSense bot:AdSense bot crawls
the websites once in a week and publisher’s can’t control the crawl rate. Note
in case of Google webmaster tools site owners can control the rate of crawling
unlike AdSense bot.
Google uses separate bots for search, AdSense and Webmaster
Tools. Thus correcting any crawl issues noted in Webmaster Tools will have no impact
on AdSense ads displayed.AdSense bot treats example.com and www.example.com as
two different sites the same way as search bots.
Use robots.txt file to control the access of AdSense bot.
Pages forbidden by robots.txt file will not be crawled by AdSense bot.AdSense bot only crawls the webpages from which the ad
request is being sent.
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